JAYU

Package design
Heesu Kyung , 2016

This little package is made for a scarf. The scarf that will be put in a package has patterns of flowers and herbs; so, it was inspired from a bud. Through the pattern of windows and the leaf that is on the top, consumers can see its exact material and color. When they peel off the box's seal, they can see the message of the brand's identity. To pull up the leaf, soon the scarf expands, and it reminds you of a flower garden. I focused on the design of this package that people can enjoy not only its shape, but also when they open this box.